How to Make a New City your Expert City

Let’s be real: navigating a brand new city with the task of pulling off an unforgettable event, offsite, pop up, exclusive dinner experience, product launch or you name it — can feel like being dropped into a maze with no map, no snacks, and a deadline breathing down your neck. EthCC Cannes? Berlin Blockchain Week? DevConnect in Buenos Aires? You’ve got the ambition, but where do you even begin?
This one's for the COOs, the event leads, the travel advisors booking community trips, and the EAs turning logistics into magic. If you're wondering "Can I pull off something amazing in a city I’ve never been to?" The answer is yes. But only if you know the secret sauce: Local. Local. Local.
The myth: just book it
Most folks think planning an event is a checklist: Book a space, find a caterer, line up a couple speakers, done. That’s optimistic.
The truth? Being the best host in a city you barely know is hard. It takes months of groundwork, cultural know-how, and local immersion to do it right. You can’t fake it. You need local knowledge, authentic vibes, and the kind of connections you only get by walking the streets, knocking on doors, and shaking the hands.
The Cosmik way: make the city yours in 72 hours
We’ve turned scouting into an art. Our playbook? Two nights, three days, and the city is ours.
Before landing:
- Extensively research local organizers, experience hosts, and DMCs to build your shortlist
- Reach out via platforms like Airbnb Experiences and book quick consults to get the lay of the land
- Lock in back to back IRL meetings: hotel visits, venue walk-throughs, standout F&B spots, and potential partners
- Prep a focused scouting deck to clarify your needs and pitch your value on the spot
On the ground:
- Walk, bike, taxi — just move. The best spots aren’t always listed. We’ve discovered our favorite gems not through Google Maps, but through real conversations and first-hand testing.
- Grabbing a coffee? Chat with the barista. Ask where they hang out, where they’d take a friend visiting for the first time. It only takes three seconds of courage to start a conversation that might lead you to your next amazing venue.
- Meet with hotels, negotiate rates, understand the vibe beyond the room and how you can place yourself as the middle (wo)men to facilitate the best value for your clients and your vendors.
After leaving:
- Write it down while it’s fresh: jot down every key insight before it gets put away into one of your memory drawers.
- Solidify connections: follow up while the momentum’s still there. Send thank-you notes, lock in agreements, and request updated rates or partner materials.
- Think long-term: great scouting isn’t just about this one event. It’s about building a local ecosystem you can tap into again and again.
Local hires are your secret weapon
Want to understand a city fast? Hire someone who already does. Pay a local host or guide for their time. Ask questions, get honest opinions, and watch doors open. From there, you can build a true city network.
Better yet, hire a local freelancer short-term to support your team. We treat every local hire like gold—they’re not a task-rabbit, they’re a culture bridge.
Cosmik’s insider rule:
The more languages, the better the connections. We speak English, French, Spanish, Portuguese, and German, and let’s just say speaking the local tongue gets us better deals, better vibes, and better late-night stories.
Expert cities = years in the making
Sure, we’re fast learners. But our strongest cities are the ones we've consistently returned to, invested in, and built communities around. From Paris to Bangkok, we’re not just visitors—we’re trusted collaborators. That’s why we keep growing our local teams, bringing in freelancers where we see gaps, suppliers and vendors who help us turn our crazy ideas into reality.
TL;DR – Cosmik’s quick & dirty city domination checklist
- Think local first – always.
- Book a local experience host for insights.
- Build a pre-scouting doc + schedule.
- Land and hit the ground running.
- Don’t skip the coffee chats and spontaneous detours.
- Document every discovery.
- Negotiate in the local language.
- Consolidate and keep it organized.
- Turn one-off deals into long-term partners.
- Hire for local insight, not just labor.
You don’t need to know everything. You just need to know someone who does. And that someone? Might just be us. We’re Cosmik Agency: your boots-on-the-ground, vibes-on-point partner for all things local. Ready to scout your next city? Explore our latest guides here, or get in touch to start planning something unforgettable.